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Q: What is RC2’s position in relation to
entertainment properties?
A: RC2
Corporation feels that the entertainment category was an untapped market and
just like American Muscle cars, people seem to gravitate to their past when
collecting. Re-runs, big screen movies and DVD seem to be inevitable in the
entertainment industry, so releasing die-cast to coincide with these gives
the collector something tangible.
Q: How important are entertainment
properties to RC2?
A: Entertainment properties are
popular items within RC2. Here, we expand our auto die-cast collectible
line into a creative and fun alternative that pleases both the car
enthusiast and pop culture enthusiast. We always have to look at the
business environment and ask ourselves what makes sense.
Q: What has been the most popular
entertainment property? The Fast and The Furious is certainly a
very popular property.
A: RC2 continuously searches for hot
properties that could be the next trend, therefore we have been able to jump
onboard with a variety of properties including The Fast and The Furious,
American Chopper, Scooby Doo, Austin Powers, Grease and the like and are
currently developing product for Battlestar Galactica.
Q: I understand the entertainment
lines are being moved under the Joy Ride banner. Why the move?
A: We feel that Joy Ride is a better
brand fit and long-term strategy. The popularity in the entertainment
property products continues to grow, and we plan to keep up with that growth
by introducing exciting, new products.
Q: Does that mean we’ll no longer see
entertainment-related cars under the Racing Champions or American Muscle
banners?
A: We intend to continue to build the Joy
Ride brand, so you will see all entertainment under this brand.
Q: Can you describe the process of
pursuing TV and movie licenses?
A: Many factors come into consideration
when determining which license to pursue. Things that are considered, are
license availability, it’s current representation in the market as well as
analyzing how we can best utilize the license.
Q: What factors would you have to
consider to create a new and unique casting for the entertainment line?
The Beverly Hillbillies truck, for example, or Mad Max's
Interceptor.
A: We continuously look at new
entertainment opportunities as we plan on building the Joy Ride brand within
RC2.
Q: Most of the entertainment cars that
were created in 1:18 scale were followed up with 1:64 versions. Is
that a conscious decision? Is it easier to do a casting in 1:64 scale after
you already have it in 1:18 scale? Examples: The Munsters Koach,
The General Lee, Bandit Trans-Am, XXX GTO, Gone in 60 Seconds
Eleanor.
A: Once the large-scale vehicles are
produced, it does make it simple to produce the smaller scale. In all
cases, we look at where our business opportunities can best be served before
choosing scale.
Q: I think your 1:18 scale The Car
is amazing. Will we see a 1:64 scale version of The Car?
Collectors are asking for it. How about the Challenger from Vanishing
Point? Greased Lightning?
A: Again, we constantly look at the
business and competitive arena to determine if creating a new version makes
sense. At the current time, no plans are in the works.
Q: Let me ask you this… obviously, you
had the license to Smokey & The Bandit if you were able to produce
the Trans-Am. Your company produces beautiful semi-trucks in 1:64 scale.
So why haven’t we seen Snowman’s semi from the first film? Custom versions
of this truck sell for hundreds of dollars online. There is a huge demand
for it. It seems like common sense.
A: Again, we always look at what
opportunities serve our categories.
Q: I’m curious about something. I
think your company does a great job with die-cast in both scales, but when
it comes to the entertainment properties, I notice occasional oversights and
mistakes. Here are some examples:
- The interior of your 1:64 Bandit Trans-Am
is beige, yet it is black in the film and in your 1:18 scale version. It
seems like that would be an easy fix.
- The police lights on the Sheriff’s
Pursuit car are blue in the film, yet they are red on your 1:64 scale
version. Again, it would be an easy correction, I think.
When you set out to do a die-cast version of
a famous car that so many people are familiar with, isn’t accuracy
important?
A: RC2 realizes they have had quality
control issues in the past. As there are many factors involved in creating
the final product, we have dedicated a team to continue improving the
quality of all our products.
Q: You’ve revisited cars from your
vintage line, i.e. Smokey & the Bandit, The Dukes of Hazzard, Hardcastle
& McCormick and the A-Team Will you be revisiting any other
vintage lines, such as Cannonball Run, The Fall Guy or Blade
Runner?
A: Again, we always look at what
opportunities serve our categories.
Q: Do you have the license for this
spring’s Starsky & Hutch movie?
A: Yes! Be on the lookout for the car to
be released in line with the movie.
Q: Finally, can you give me any scoops
on what collectors can expect this year? I know about some of the great
cars you have coming out in your 1:18 line of cars, such as National
Lampoon’s Vacation, Ghostbusters, Austin Powers, and Animal House.
Are there others farther down the road you can tell us about? What about
your 1:64 line?
A: There has been absolutely no news
about what to expect this year in 1:64 scale. Some additional items we are
looking at in 1:18 is the Scooby Doo Mystery Machine, Flintstones
Flintmobile, Greased Lightning (already released) and The Munsters
Dragula(already released). Unfortunately, I cannot tip our hat on
everything. I can tell you that there are some very exciting items in the
works. Continue to check out our web site for sneak previews for upcoming
news.
Thank you Kari for your time.
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